Cookie Policy

1. What cookies and similar technologies are

Cookies are small text files stored on your device when you use websites. Alongside them, websites may use the browser's local storage technology (localStorage), which works in a similar way - it keeps small pieces of data in the browser so the website “remembers” your settings.

To remember your settings, the Website mainly uses the browser's local storage (localStorage). For simplicity, in this document these technologies are referred to collectively as “cookies”.

2. Which categories the Website uses

2.1. Necessary (always active)

This data is necessary for the Website to work properly and requires no consent. It remembers, among other things:

• the selected theme (light/dark),
• the selected language,
• your consent decisions (so the banner does not appear on every visit).

Without this information the Website would not function correctly.

2.2. Analytics (cookie-free, can be turned off)

For traffic analysis the Website uses the tool Plausible. It is a privacy-friendly analytics service:

• it stores no cookies or other identifiers on your device,
• it identifies no individual users and does not track you across websites,
• it collects only aggregated, anonymous statistics (e.g. number of visits, referral source, device type, country),
• it processes the data within the European Union.

Plausible stores nothing on your device and identifies no one, so it runs without separate consent. You can turn analytics off at any time in the banner settings or via the “Manage cookies” button in the Website footer.

2.3. Advertising - Google Ads (requires consent)

The Website runs Google Ads campaigns and measures whether a visit from an ad ends in contact: submitting the contact form, clicking the meeting booking button or the phone number, or requesting the PDF analysis from the calculator. This is done by the Google tag (gtag.js) provided by Google Ireland Limited, which runs in Google's consent mode (Consent Mode v2):

• before you consent, the tag stores no Google cookies; Google receives only signals without cookies and without an advertising identifier, from which it estimates ad performance in aggregate,
• after you consent, the tag stores Google Ads cookies (including _gcl_au and _gcl_aw, valid for up to 90 days) and links the contact to the ad click,
• data may be transferred to Google LLC in the United States (see the Privacy Policy, section 5).

You give consent in the banner (the “Advertising (Google Ads)” category) and can withdraw it at any time via the “Manage cookies” button in the Website footer.

2.4. Ad click identifier (goidea_gclid)

If you reach the Website from a Google ad, the page address contains an ad click identifier (the gclid parameter). The Website stores it in its own cookie goidea_gclid for 90 days and attaches it to an enquiry from the contact form or to a PDF analysis request, so that the enquiry can be attributed to the ad it came from. Only the Website reads this cookie. You can delete it in your browser settings (see section 4).

2.5. Third-party cookies

If you use the call booking feature (Cal.com), the provider of this tool may set its own cookies necessary for the booking widget to work. This happens in accordance with the provider's privacy and cookie policy.

3. How you manage consents

On your first visit the Website shows a banner in which you can:

• accept everything,
• choose necessary only,
• go to the settings and enable or disable individual categories yourself.

You can change your decisions at any time - click the “Manage cookies” button in the Website footer. This displays the consent settings again.

4. Cookie management in the browser

Independently of the settings on the Website, you can manage cookies and local storage through your browser - view, block or delete them. Instructions are available in the browser's help pages, e.g.:

• Google Chrome,
• Mozilla Firefox,
• Safari,
• Microsoft Edge.

Please note that blocking necessary technologies may affect the correct operation of the Website (e.g. remembering the theme, the language or your consents).

5. Personal data and contact

The principles of processing personal data are described in the Privacy Policy.

The controller is inCONSULT Bartosz Liszkowski, ul. Słoneczna 4, 60-286 Poznań (Poland), VAT ID: PL7821703309 (the GoIDEA brand). For questions about privacy and cookies, write to info@goidea.pl.

6. Changes to this Cookie Policy

The controller may update this document, for instance when the tools used or the regulations change. The current version is always available on the Website; the date of the last change appears at the beginning of the document.